Social media started as a means of communication amongst friends, but has quickly developed into something much more. Most modern businesses now recognize that if they are not promoting themselves via the internet, they run the risk of falling behind. Word-of-mouth, newspaper adverts, and magazines simply can not come close to reaching the same amount of people that can potentially be reached by posting on social media platforms. Therefore, SEO and forms of social media advertising are now the most effective ways of growing a company, marketing, and spreading ideas.
Factors to consider when it comes to Social Media Marketing:
As social media has become more and more popular, we’ve seen technology grow along with it. The modern smartphone, for example, allows people to access Facebook, Twitter, Instagram, and so on, whenever they want. Anyone who looks around in a public place will see a large percentage of people looking down at their phone, or taking photos to share with people on the web. The audience is clearly there, it’s just a matter of reaching this audience (which we will go over more below).
Although social media is a bit of a controversial subject (since many critique its addictiveness, among other things), there can be no doubt that it is an incredibly useful tool for finding information. Take a look at Facebook, for example. What started as a platform for sharing photos and messaging friends has quickly expanded. Now, you can research a nearby restaurant, find its Facebook page, look at its rating (out of 5 stars), see the menu, and read hundreds of online reviews before deciding if you’d like to eat there. All of this via a single Facebook page. While maintaining a solid reputation is important, the general idea is that the more people that visit that page, the more customers that business will likely have. Check out the quick video below for some tips on how to effectively market yourself on social media:
Social Media Marketing and SEO:
Just because you have a website, Twitter, or Facebook page does not mean that people will find it. Before you can successfully market something, you need to start with a small audience, and then hope it compounds from there. SEO, or Search Engine Optimization, is what determines the order of the sites/links that people see when they Google something, for example. The better the site’s SEO, the more likely that site will be viewed. Indeed, when marketing via the web, you are competing with the other businesses/websites to reach the same audience first.
If doing your own social media marketing seems daunting, there are plenty of specialists that can be hired to market for you. Large operations generally use a whole team of people to make and manage pages on Facebook, Twitter, etc., in order to reach as wide of an audience as possible. While social media marketing certainly requires constant work and creativity, the results will pay dividends. Check out the video below for an in-depth explanation on how to get started with social media marketing: